Join the revolution.

Today, the brand experience is everything. Imagine experiential marketing that irrevocably ties a brand to the hippest music, fashion, and culture. Innovation and forward thinking injected into the mind of the consumer, into their lifestyle, during a one-of-a-kind HD experience. VELOCITY is live and provocative. The media landscape has changed, and the era of experiential brand-to-lifestyle marketing has begun. And VELOCITY is the pioneer.

This is the reinvention of sponsorship. This is VELOCITY. And programming like First Spin is a first glimpse of what's to come. High-level custom programs for high-level creative markets. First Spin is sponsored programming in a dynamic, experiential format, targeting a two-tier audience of invitation-only VIPs and ticketed fans throughout the world. Brands are imbedded within the culture. First Spin engages audiences through immersive private broadcasting with global reach and local impact. First Spin delivers unprecedented and traceable return on investment. The revolution starts here.

First Spin is the ultimate launch pad for the world's top recording artists, record labels, and fashion houses. The sights and sounds that will dominate culture in the coming months are broadcast live in stunning High-Definition and cinema surround sound to an influential audience of industry insiders, passionate fans, VIPs, and the see-and-be-seen set.

New releases. Artist debuts. Experimental visions. First Spin is the nation's first glimpse of the "Next Big Thing." A one-night, all-access pass to the start of a new and exciting cultural movement. First Spin is up close and personal, eclipsing the traditional concert experience by targeting high-value demographics. By providing a two-tier audience of taste-makers, First Spin delivers unprecedented return on investment and guaranteed exposure.

First Spin's two-tier approach targets VIPs through exclusive access to a vast network of VELOCITY HD Digital Suites located in the famous private boardrooms at Morton's The Steakhouse, Maggiano's Little Italy, and ClubCorp's network of private clubs. And with a nationwide network of 500 High-Definition theaters, First Spin delivers mass appeal to an audience of avid fans and aficionados.